Website Design Document Food King

Question: Prepare a design document which will cover most of the planning, content and design considerations of the website that they will develop in Assignment? Answer: Topic Name And Description This is a design documentation for the website of a local restaurant in Melbourne, Australia. The restaurant has number of outlets in the state but now it wants to make an online presence. Thus they need an ecommerce website. Name The name of the website will be Food King. So the URL will be, Description The website will not be just a mere online presence for the restaurant. It will be their online business site also. There will be enough details of the restaurant, their background, specialty etc. There will be catalogue pages, where all menu will be listed. Visitors can check each of the menu item in details. The detailed description of each item will have the description, ingredients, price, preparation time, availability options etc. for that food. Customers can place order and choose delivery options. They can pay through the website also. The site will have all contact details etc. The overall website design should be simple and robust. The use of colors, texts, images etc. should be well balanced. On the other hand there will be enough support for ecommerce functionalities like, catalogue, shopping cart, secure payment etc. Target Audience The target audience of the website are people of all gender and age from the state who are interested in the food items being sold by the restaurant. Demographics The demographics will cover people from all age groups and gender. They should be interested in foods and restaurants. The locations should be anywhere within the state. As the restaurant has outlets in different places of the state so, they can deliver foods in those locations. The target audience should have minimum knowledge about computing and how to use websites, internet etc. They should know about online payment and ecommerce in very basic level. The employment status is expected from the customer so that they can pay for the foods. Justification The website will be an ecommerce website of a restaurant that delivers foods to the customers. The restaurant covers different menus suitable for the people in the state. Thus, their target audience will be customers from the state. Also, age and gender is no bar for them. But the customers are expected to have employment and basic knowledge about technology so that they can use the website effectively. Competitive Analysis Here is a competitive analysis of the four websites that belong to the same category of our website. Website 1 The URL of Quay restaurant is, https://www.quay.com.au . The website looks like, So, there are Menu, about and contact pages along with functions page. The Menu page looks like, The design of the website is very simple but very attractive. Navigation through the website is easier. It does not take new pages, rather only scrolling down helps to explore more pages. Highlighting and use of color themes etc. are well balanced. Website 2 The URL of Attica restaurant is, https://www.attica.com.au/ The website looks like, The Menu page looks like, The website design is clear and simple. But the use of colors and texts are not good enough. The texts are not easily readable. The theme of the homepage is not easily related to foods or restaurant. Website 3 The URL of Sydney based restaurant seiobo is, https://momofuku.com/sydney/seiobo/ The website design is good. The use of text, colors, highlights are clear. There are different links to pages, highlights of events etc. all navigations are present on the homepage. But the image on the home page is not pretty good. Some parts are not clear. The website needs a clear and good picture of the restaurant. Website 4 The URL of the Marque restaurant is, https://marquerestaurant.com.au/ The website looks like, The design of the website is simple and good enough. There are good use of texts, high quality images etc. of the homepage. The links to menu are given. The contact details are shown on the homepage also. Summary All these designs are responsive and belongs to top competitors in the market. Considering all aspects the first and fourth designs are better than other two as it covers all usability and accessibility option along with other factors of website design like right balance in use of colors, text, multimedia content etc. Content Requirements The website will have different kinds of multimedia content, applets etc. The home page will have texts for headings, subheadings, description, banner, images, slide show etc. There will be a Pop up chat application to provide assistance to the customers. Then there will be catalogue page. The main catalogue page will have texts and images in a table form describing different categories of the foods offered by the restaurant. When a user opens a category page, then there will be text and images highlighting the specialties of that category and a list of all foods under the category and offered by the restaurant. Each of those food will have individual product pages. A product page will have some text describing the food, set of images of the food and functional buttons for selecting different options for order. There will be contact page. Here, the addresses of the company and its outlets will be listed. Also there will be a contact form for the visitors to place queries. Functional Requirements There will be different forms in the website on different pages. For example, there is a contact form in the contact page. Like that, a new customer will need to fill some registration form. The website will be built using HTML and JavaScript. There will be functionalities available across the website that will require JavaScript. Like placing order, checking login etc. Conclusion This is a report on the website design. A website for a restaurant has been considered and different aspects of the design for the website of the restaurant have been discussed in the website. There are discussion on the demographics, competitive analysis, content structure, functional requirements etc. References David, M. (2013). HTML5: Designing Rich Internet Applications. Taylor Francis. Duckett, J. (2011). HTML and CSS: Design and Build Websites. John Wiley Sons. Web Site Design and Development Tutorials. (n.d.). Retrieved from Website design tutorials:developing web site navigation interfaces around usability: https://www.tsworldofdesign.com/tutorial/interface.htm